Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid media -- TV and radio commercials, print ads, billboards and more recently, product placement. Ads are placed where advertisers believe they will reach the largest, most relevant audience. Commercial businesses use advertising to drive the consumption of their product, while non-profit organizations may place ads to raise awareness or encourage a change in behavior or perception.
Here are some advertising samples that will surely amuse and enlighten you. Check them out :D
Panasonic nose trimmer: Badly
“Billboards built around actual electric wires and poles to amusingly yet convincingly dramatize the need for the Panasonic nose hair trimmer’s safety cutting system.”
Caribou Coffee: Ovens out of transit shelters
“Colle+McVoy helped Caribou Coffee launch its new hot breakfast sandwiches in a very warm way that benefits Minnesotans during wintertime. The agency created ovens out of transit shelters, including real heat, to showcase the hot and delectable new menu items.”
SunSmart Cancer Council Western Australia: Cut Out
“Cutting your sun exposure is easier than cutting out a skin cancer.
Free 30+ sunscreen”
The Economist: Light Bulb
Maxam: Civilization, Egypt
"Don't let germs settle down."
"You're not a sketch. Say no to anorexia."
SO... WHAT DO YOU THINK?
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